40th Anniversary Celebration

Industry: Manufacturing
Attendees: 5,000
Location: UK wide

Our client wanted to celebrate their 40th Anniversary with every one of their clients. However 5,000 clients in hundreds of remote locations around the UK means this is an almost impossible feat.

Working to this brief with limited budget, we devised a plan to send each client a personally branded Cadburys Dairy Milk chocolate bar, ensuring the anniversary message and branding reached everyone, and the client felt valued. W2 took care of the branding, packing, logistics and delivery of the 5,000 gifts.

A simple and cost effective solution that was great to spread the message and made their clients happy… everyone loves chocolate!